CMARTINS Advogados operates at every stage of the franchising and licensing process, from project conception through to the implementation and management of contractual relationships. The team offers consulting in the development of franchise, licensing and brand distribution projects, covering both services and products.
Services include:
- Identification of the franchise subject matter: Determination of the know-how to be shared.
- Know-how protection: Intellectual property registration or maintenance as a trade secret.
- Contract drafting: Preparation of the Franchise Offering Circular (FOC) and ancillary contracts, such as equipment leasing, commercial premises, service agreements, advertising fees and minimum insurance.
- Analysis of contractual clauses: Assessment of exclusivity, territory and authorization for direct sales.
- Conditions offered to the franchisee: Evaluation of support, network supervision, services, training and incorporation of technological innovations.
- Operational documentation: Drafting of the Franchise Manual, layout and architectural standards (trade dress) of the establishment (physical or virtual).
- Ongoing consulting: Legal support in the day-to-day franchisor-franchisee relationship, clarifying the rights and obligations of both parties for the proper execution of the contract.
If you are considering expanding your business through franchising or licensing, CMARTINS Advogados offers the expertise needed to ensure legal compliance and the success of your project.
